The Olive Branch Think Tank is a Canadian non-profit organization dedicated to promoting human rights through high-quality research-based publications, open dialogue, and thought leadership.
OBTT needed a new brand from scratch that reflected fresh thinking and unique perspectives. Additionally, OBTT also had to reconfigure its web user experience and reinforce the relevance of its digital presence.
Planning and setting up a brand strategy
Assessed the brand perception and ensured the future and sustainability of the organization.
Developed a new brand identity, brand position, and messaging.
Launched a new OBTT website.
The new brand and website address the true and unique value and mission of OBTT by building leaders and encouraging the exchange of ideas, setting it on a new path.
The organization experienced improved online visibility with the development of its new website. We delivered a robust content strategy, improved user experience, and provided a highly responsive and mobile-friendly website that serves the needs of OBTT’s audience.