Olive Branch Think Tank

Brand Strategy & Implementation

About The Organization

The Olive Branch Think Tank is a Canadian non-profit organization dedicated to promoting human rights through high-quality research-based publications, open dialogue, and thought leadership.


OBTT needed a new brand from scratch that reflected fresh thinking and unique perspectives. Additionally, OBTT also had to reconfigure its web user experience and reinforce the relevance of its digital presence.


  • Planning and setting up a brand strategy
  • Assessed the brand perception and ensured the future and sustainability of the organization.
  • Developed a new brand identity, brand position, and messaging.
  • Launched a new OBTT website.


  • The new brand and website address the true and unique value and mission of OBTT by building leaders and encouraging the exchange of ideas, setting it on a new path.
  • The organization experienced improved online visibility with the development of its new website. We delivered a robust content strategy, improved user experience, and provided a highly responsive and mobile-friendly website that serves the needs of OBTT’s audience.

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